The Original Factory Shop in the News
Original Factory shop bucks retail gloom
The business, which sells branded merchandise with discounts of up to 70pc and a wide range of fashion, homeware, electricals and toiletries, is in the process of aggressive new store openings bolstered by the increasing number of bargain-hungry shoppers.
The company has also benefited from the demise of high street rival Woolworths, whose stores it has been buying.
"Our stores are in market towns where the population is less than 20,000 and there is limited competition," she said.
"Sixty per cent of our offering is fashion and beauty but the breadth of what we do is unique. As people tighten their belts more and more they are spending less time going to the big shopping centres or high streets and they are coming into our shops weekly because it is quick and it is very local."
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27 Sep 2009 by Helia Ebrahimi , Daily Telegraph
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