The Original Factory Shop in the News
Stourport branch helps store chain hit record sales
STOURPORT’S branch of department store, the Original Factory Shop, has contributed to record sales for the company over the festive period.
It saw a year-on-year sales increase of 48.3 per cent and a profit increase of 60 per cent for the four weeks ending December 27.
Like-for-like sales increased by 16 per cent for the same period, while like-for-like sales for the quarter were up 7.7 per cent.
“We gave customers exactly what they wanted this Christmas, by making their money go further and giving them access to luxuries at affordable prices, even in these testing times,” said Michelle Newman, store manager of the Original Factory Shop in Stourport.
“Our quest to deliver outstanding value continues into the new year. We will be holding the prices of current stock and not passing on the VAT increase to our customers.”
Currently, there are 130 Original Factory Shop stores and the potential for a further 400 in the coming years, with locations already identified.
In 2010, the company plans an ambitious opening programme of 30 new stores, focusing mainly on small market towns and domestic tourist destinations.
The Original Factory Shop acquired 23 Woolworths sites in 2009, with many of their small town stores being seen as a perfect fit for the Original Factory Shop's own business model.
The Original Factory Shop's sales strategy is a mix of well-known brands at heavily discounted prices, together with an extensive range of “cut label” and own-brand products.
click for full article
08 Jan 2010 by The Shuttle
< Back to news archive